Why?

The BEST Q to ask.

Asking this question keeps us connected to our business and humble about the value it adds to others.

It reminds us that we can be constantly thinking and evolving. It is a constant check point for whether our business actions are productive.  Why? is not to doubt. It’s to probe and to stretch you and your business further.

Why does your business exist? Why are you doing this?  Why are you offering this product or service?  What value does it add?

More reasons I love these Q’s - their pure simplicity, keeping it in context and the acountability they bring.

Asking these Q’s ensure the messages and stories we tell through social media are relevant and carry meaning and thus, add value to our community of customers and followers.

Why do you want to tell people about that?  Why do you want to share that photo?  Why do you want to add that music to the reel you feel like posting?  Keep on asking yourself and your stories and marketing will evolve.